It’s been a while since posting here because I’ve been focused on Backerbase.
The discussion of the Discovery carousel minus community resonates 100% with what’s motivated me over the past few months.
Keeping track of projects, discovering new ones, being recognized and, yes, rewarded for being a good community member … . So many simple ways to create new, better, different experiences for crowdfunding’s most important players.
[….KT note: Condensed because it was getting unwieldy, hope Tumblr can add in some way to expand/condense threads with + signs soon…]
But again, we’re talking about a show that already had a lot of brand equity and goodwill going into today’s announcement. To that end, this bit in Maura Johnston’s similarly worded post is important although I disagree with the sentiment:
4. Focusing on “the positive” in this case means supporting the old methods of bringing culture to market and applying a DIY smokescreen, instead of thinking critically about and actually changing the method by which that happens. If that makes you happy, then, go on with your bad self, but I thought the internet would provide some paths that weren’t so dependent on old models in order to succeed.
I would like to see the Entertainment Industry change but it isn’t going to happen overnight and it isn’t going to happen Just Because The Internet. There is too much money and too much power entrenched in the old way of doing things. All of this Not Change you see happening is that power putting up a really well funded political, legal, and technical fight. Yes, Veronica Mars is a project for an already famous show, but its Kickstarter success still changes the conversation about how TV and film gets made.
But back to fatmanatee’s post: the success of the Marshmallows does nothing for unknown, unconnected creators on Kickstarter unless Kickstarter can get the backers of its high profile projects to discover some of the lesser known but equally intriguing small projects. That sort of thing has to be planned and programmed. It doesn’t just happen through the implementation of a Discover page with a few carousels of local and staff pick recommendations. This happens through building a backer community that celebrates their continued involvement while fostering a culture of discovery.
The good news is that if anybody has a head start on figuring this sort of thing out, it’s Kickstarter.
I just want to echo this part of Kenyatta’s post:
That sort of thing has to be planned and programmed. It doesn’t just happen through the implementation of a Discover page with a few carousels of local and staff pick recommendations. This happens through building a backer community that celebrates their continued involvement while fostering a culture of discovery.
Cassie Marketos was doing just that at Kickstarter for years until recently, so yeah, they do have a head start. I really like the notifications when my friends back projects, but there is so much further they could push right now with the ‘similar to this’ recommendation model when you are on a Kickstarter page and backing something (MAKE ME FILL MY CART! SHUT UP AND TAKE MY MONEY! esp since I’m spending future dollars) and, as Kenyatta points to, with surfacing recs for newbie or occasional backers of high-profile projects [“Looks like you’re new here, take a look over here at…”]. Also by emphasizing when a project creator you have supported backs a project - there should be a requirement that a project creator has to have been part of Kickstarter for a few months and backed say, 4 projects. And I say that as a project creator who had an amazing experience running a Kickstarter campaign.